Wednesday, April 5, 2017

SEO Basics (Technically)


Myths

  • Meta Keywords in header - they don't help and are dead.
  • Meta description in header is important though. Shows 155 characters in Google, 165 characters for Bing.
  • Make the title tags unique. Google allows 62 character and bing allows 57 characters. Longer ones get trunked. Shorter titles have higher click through rates.
  • Adding keywords to title tags can be penalized (see Google Penguin). Don't use the same keywords in title and keyword description, but can use variations of your keyword. Write titles for people, not a list of keyword
  • <strong> is the same as <b> and does not give advantage
  • keywords in h1 tag doesn't work. Don't worry about h1 tags for SEO
  • There is no perfect Keyword density
  • Article Spinning creates worthless content
  • Minimal content is ok
  • Linking to other sites is ok and even good.


Meta Data

  • robots - index,follow
  • facebook (open graph): og:*... use them

Canonical

  • Don't use syndicated content as it will only strengthen the provider of it, not your site.

Rich Snippets / Structured Data

  • Highlight the keywords in description google shows.
  • See Google's Data Highlighter in it's webmaster tools.
  • See schema.org for non-google data highlighting. See also Micro data.

Headlines

  • make interesting
  • short sentences with only one idea (12 - 14 words)
  • Keeping short paragraphs, they encourage the users to continue reading
  • 8th grade level of reading is best in many cases.

Internal Linking

  • Use them in natural ways and when adds value.
  • Follow how wikipedia does it.



Friday, March 31, 2017

SEO Research Basics

Keywords

Start with keyword research FIRST.

Base Keyword - tend to be nouns that directly describe your thing. i.e. Pen, Marker, Tea, Cure
Modifier Keywords - tend to be adjectives that describe your things. i.e. Permanent, Industrial, Black, for xyz
Extender Keywords - tend to be verbs for your thing or what the customer wants to do. i.e. Buy, Find, Need, DIY, best, good

Order of words doesn't matter

May want to consider "The Long Tail" keyword because there is not much competition.

Marketing Objectives

Reach
  • Demographic
  • Influencers
  • New Markets
  • Media
Establish
  • Strategic partners
  • Marketing channels
  • Customer loyalty
  • Thought leadership
  • Branding & Awareness
Increase
  • Revenues
  • Credibility
  • Customer retention
  • Visibility
  • Market share
Profitability

How to discover the right keywords

  1. Create Starter List
  2. Look at Modifiers and Extenders
  3. Mix & Merge keywords
  4. Look at Traffic with Google
  5. Look at Addition Keywords with Bing

Tools

Search Tools


Tools

Ubersuggest - free tool to explore keywords 
mergewords - combine combinations of keywords to expand list
Word Tracker - reveal long tailed words
Juxseo
Moz

Competition

BoardReader
Blog tags
SEMRush
Alexa
Meta Data

Social

Advanced Twitter Search
Twazzup
YouTube Keyword Tool
Kurrently
Social Mention
Pinterest Categories
Delicious
SharedCount - track url  shares, likes, tweets, etc



Monday, March 13, 2017

Test Resources

Testing Strategies in a Microservice Architecture - outstanding and applicable to monolithic applications also

Tuesday, February 14, 2017

Knockout Resources

KnockoutJS Home - Live example, extensive documentation, interactive tutorials, download, etc.
Steven Sanderson's blog on KnockoutJS - the author of Knockout
knockmeout.net - for the latest in information on knockout follow this blog
Stackoverflow forum - very active forum to ask questions on; typically get response in minutes or hours.
Google Group - quite active forum to ask questions on; typically get response in hours.

Tuesday, November 15, 2016

DDoS Attack (Denial of Service Attack)

Did you know?

Click here to get a visualization or data on what are the major denial of service attacks that are happening right now or in the past.

Click here For the latest news on DDos Attacks