Wednesday, January 22, 2014

MADP changes from 2013 to 2014 according to Gartner

In the world of MADP (Mobile Application Develop) things change very fast. In fact, in April 2012 Gartner said, "Designers have to make complex trade-offs between native, hybrid and Web-oriented mobile architectures. From 2003 through 2009, Gartner observed that the majority of high-value mobile applications were written as native, but that began to change around 2009 as techniques for wrapping Web technologies emerged. These techniques create hybrid mobile applications (wrapped applications, where the container is native code, but the experience leverages the WebView capability of the OS) or as mobile Web applications. In addition, some Web-oriented applications began to offer HTML5 features, such as advanced rendering and local storage, that previously were only available within the native style.

This caused a rapid shift of focus for many enterprises toward Web-oriented techniques — so much so that, based on our surveys conducted in 2011, 40% of enterprise application developers were still targeting native first for a variety of reasons (such as performance and disconnected mode). This migration will continue for two to three more years, and we predict that, by 2015, 80% of all mobile applications developed will be hybrid or mobile-Web-oriented."

After reading about MADPs, I decided it might be useful to visually see how the players have changed from April 2012 to August 2013. So, I took the Magic Quadrant charts from 2012 and 2013 and superimposed them into one chart, added arrows from 2012 to 2013 and consolidated the labels to produce the diagram below.




NOTE: The ones in red are new in 2013. The ones in gray disappeared in 2013 from the rankings.
Some observations:

Antenna - didn't see much change in score, but is a pretty strong Leader.
Kony and Adobe - are neck and neck and both moved from a strong Visionary to Leader.
Appcelerator - They have the strongest vision out of all the companies. They need a little work on executing before they will be a Leader though.
Salesforce.com - was Niche and has moved into a strong Challenger; nearly a leader with a tad bit more vision.
jQuery - moved from fairly weak Visionary to a Leader because of their improved Execution. They still seem to be a bit light on the vision though.
IBM - moved from Niche player to a strong Leader. They lead in second on both execution and vision. They could be a good choice overall.
SAP - stayed in the Leader circle, but has gained some execution, but at the expense of losing some vision.
Google - stayed in the Niche player square, but has significantly increased their vision.
Blackberry - stayed in Niche player square, and really just lost its ability to execute. Not much hope on this one I think.
Microsoft - stayed in the Niche player square, and gained a little vision, but at the expense of execution.
Apple - stayed in the Niche player square, and gained noticeable amount of vision, but again at the cost of execution.

I am very curious what the 2014 Gartner report will bring.


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