Keywords
Start with keyword research FIRST.Base Keyword - tend to be nouns that directly describe your thing. i.e. Pen, Marker, Tea, Cure
Modifier Keywords - tend to be adjectives that describe your things. i.e. Permanent, Industrial, Black, for xyz
Extender Keywords - tend to be verbs for your thing or what the customer wants to do. i.e. Buy, Find, Need, DIY, best, good
Order of words doesn't matter
May want to consider "The Long Tail" keyword because there is not much competition.
Marketing Objectives
Reach
- Demographic
- Influencers
- New Markets
- Media
Establish
- Strategic partners
- Marketing channels
- Customer loyalty
- Thought leadership
- Branding & Awareness
Increase
- Revenues
- Credibility
- Customer retention
- Visibility
- Market share
Profitability
How to discover the right keywords
- Create Starter List
- Look at Modifiers and Extenders
- Mix & Merge keywords
- Look at Traffic with Google
- Look at Addition Keywords with Bing
Tools
Search Tools
- Google Keyword Planning not keywords, but good to see traffic to reduce list
- Google Trends
- Google Contextual Targeting
- Bing Keyword Research - shows how words appear in actual search
- Bing Keyword Planner
Tools
Ubersuggest - free tool to explore keywords
mergewords - combine combinations of keywords to expand list
Word Tracker - reveal long tailed words
Juxseo
Moz
Moz
Competition
BoardReader
Blog tags
SEMRush
Alexa
Meta Data
Social
Advanced Twitter Search
Twazzup
YouTube Keyword Tool
Kurrently
Social Mention
Pinterest Categories
Delicious
SharedCount - track url shares, likes, tweets, etc
SharedCount - track url shares, likes, tweets, etc
