Friday, March 31, 2017

SEO Research Basics

Keywords

Start with keyword research FIRST.

Base Keyword - tend to be nouns that directly describe your thing. i.e. Pen, Marker, Tea, Cure
Modifier Keywords - tend to be adjectives that describe your things. i.e. Permanent, Industrial, Black, for xyz
Extender Keywords - tend to be verbs for your thing or what the customer wants to do. i.e. Buy, Find, Need, DIY, best, good

Order of words doesn't matter

May want to consider "The Long Tail" keyword because there is not much competition.

Marketing Objectives

Reach
  • Demographic
  • Influencers
  • New Markets
  • Media
Establish
  • Strategic partners
  • Marketing channels
  • Customer loyalty
  • Thought leadership
  • Branding & Awareness
Increase
  • Revenues
  • Credibility
  • Customer retention
  • Visibility
  • Market share
Profitability

How to discover the right keywords

  1. Create Starter List
  2. Look at Modifiers and Extenders
  3. Mix & Merge keywords
  4. Look at Traffic with Google
  5. Look at Addition Keywords with Bing

Tools

Search Tools


Tools

Ubersuggest - free tool to explore keywords 
mergewords - combine combinations of keywords to expand list
Word Tracker - reveal long tailed words
Juxseo
Moz

Competition

BoardReader
Blog tags
SEMRush
Alexa
Meta Data

Social

Advanced Twitter Search
Twazzup
YouTube Keyword Tool
Kurrently
Social Mention
Pinterest Categories
Delicious
SharedCount - track url  shares, likes, tweets, etc



No comments: