SEO Research Basics

Keywords

Start with keyword research FIRST.

Base Keyword - tend to be nouns that directly describe your thing. i.e. Pen, Marker, Tea, Cure
Modifier Keywords - tend to be adjectives that describe your things. i.e. Permanent, Industrial, Black, for xyz
Extender Keywords - tend to be verbs for your thing or what the customer wants to do. i.e. Buy, Find, Need, DIY, best, good

Order of words doesn't matter

May want to consider "The Long Tail" keyword because there is not much competition.

Marketing Objectives

Reach

• Demographic
• Influencers
• New Markets
• Media

Establish

• Strategic partners
• Marketing channels
• Customer loyalty
• Thought leadership
• Branding & Awareness

Increase

• Revenues
• Credibility
• Customer retention
• Visibility
• Market share

Profitability

How to discover the right keywords

1. Create Starter List
2. Look at Modifiers and Extenders
3. Mix & Merge keywords
4. Look at Traffic with Google
5. Look at Addition Keywords with Bing

Tools

Search Tools

• Google Keyword Planning not keywords, but good to see traffic to reduce list
• Google Trends
• Google Contextual Targeting
• Bing Keyword Research - shows how words appear in actual search
• Bing Keyword Planner

Tools

SEOBook Keyword Tool

Ubersuggest - free tool to explore keywords 

LSIKeywords

mergewords - combine combinations of keywords to expand list

KwMap

Word Tracker - reveal long tailed words

KeywordTool.io

Juxseo
Moz

Competition

BoardReader

Blog tags

SEMRush

Alexa

Meta Data

Social

Advanced Twitter Search

Twazzup

YouTube Keyword Tool

Kurrently

Social Mention

Pinterest Categories

Delicious
SharedCount - track url  shares, likes, tweets, etc